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Disaster recovery services (DR) are an excellent way to add value and revenue to your reseller business.
DR is a value-add because it is a good way to decrease downtime, comply with stricter data retention and archiving regulations, maintain high productivity and meet ever-increasing customer demands. The added benefits to you: it’s also a potential revenue source from hosting offsite storage, and with virtualization involved, it’s an opportunity to divert money from hardware savings to other projects.
Very few businesses can ignore the fundamental need to protect their operations and assets from disasters, even when budgets are tight during a recession. The risks are too many and the survival odds too low. It’s so important that some businesses even require proof of disaster recovery and business continuity planning (DR/BCP) from their partners. Legal and regulatory requirements can also come into play.
Your clients need to uncover and understand their business loss exposure risks along with having a creative and cost-effective way to address vulnerability. The overall goal for your client is to not spend more on the solution than the potential cost of lost data and uptime. A simple enough sounding idea, but in practice, lots of judgment and experience are required to create solutions that work as billed and make sense cost-wise. Experience matters when mixing complexity, the goal of reliable results and optimizing solution cost.
Disaster recovery services often require a comprehensive approach to hardware, software, power connectivity, networking, testing, documentation and training. Two common primary goals include a recovery time objective (RTO) and recovery point objective (RPO). Also important is understanding the organization’s business activities, processes and interdependencies; and then developing a DR/BCP strategy that meets critical business needs.
A virtualized DR strategy offers many advantages in the right situations. Potential savings include reducing hardware, software, maintenance and power costs. Recoverability is improved with dramatically lower storage volume requirements and simplified tracking and verification because there are fewer files involved . Finally, a virtualized DR solution is a natural for combining different hardware, systems, and application environments, especially when legacy elements are involved.
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